Wednesday, March 31, 2010

Cloud Computing Version 2

Marc Benioff, CEO of Salesforce.com, has been instrumental in establishing cloud computing as an accepted enterprise technology. He isn't known to the general public as well as Steve Jobs or Bill Gates because he lives in the B2B world and doesn't market consumer products.  But he has been a continuous and effective evangelist for cloud computing.  He learned to lead during his early roots at Apple with Guy Kawasaki and Steve Jobs and then with Larry Ellison at Oracle.  He's not only been an evangelist but he has built a significant company, Salesforce.com, from scratch to a billion dollars in revenues in 10 years. You can read about that here:
And this is what Marc looks like: Marc Benioff image

I enjoy his provocative way of declaring a vision via a simple question.  For example, he says that in 1999 the thought “Why isn’t all enterprise software like Amazon.com?” prompted him to leave Oracle and start Salesforce.com.  His goal was to allow enterprises to run software from a simple website rather than with the traditional model of complex, customized, expensive systems and data centers.

The question he is obsessed with now is "Why isn't all enterprise software like Facebook?".  Not only should software be easy to use in the cloud but it should be inherently collaborative and social.

And he views the launch of the iPad as a catalyst for the shift to an evolved form of cloud computing-a shift so profound he calls it "Cloud 2".  He believes that devices like the iPad, coupled with cloud computing and social application capabilities will enable a new generation of easy-to-use and innovative applications that will change the world.  The applications we use today will be rewritten to integrate a raft of new technologies including touch screens, social media, feeds, video, geolocation, and smart phones.

I don't think there is much to argue with here.  The convergence of hardware capabilities-especially tablets, the ubiquitousness of broadband internet access, the explosion of social media, the explosion of mobile devices and the increasing sophistication of cloud based software creates a potent combination for compelling and wholesale new creation.  It's more a matter of how and when this new generation will unfold.  It will be fun to participate and fun to behold!